Adventure-ready
Power and performance
Perfectly tuned for you

Our Promise

Tuned for epic

We deliver on our promise of “Tuned for Epic” with hyper-tuned performance that’s specifically designed to put adventure within reach for riders everywhere.

Our vision

A new generation of riders inspired to leave the noise of the world behind.

We see a world where Bonnell’s technology and innovation opens up a bigger and richer playground for two-wheeled outdoor adventure. We believe that every advancement we make in electric mobility and purpose-built design can bring us closer to nature, not further from it.

Our values

Think globally. Innovate everyday. Maximize the value. Act holistically. Revel in the pursuit.

When we start our day. When we end our day. Wherever we are in the world. Whatever challenge we face. Our shared values guide us toward excellence.

Our team

Our deep passion for nature and the outdoor lifestyle is our calling. It led us on the journey to build next-generation advanced and dynamic electric bicycles and motorcycles purpose-built for adventure.

Meet our team

Matthew Wauters

CEO & Founder

Jason Smith

VP BizDev

Cedric Heinrich

e-MTB Product Manager

Christopher Gerardino

Head of Design

Samuel Hasketh

Creative Director

Thunder McHaffie

Market Development Manager

Alessandro Zanchi

Senior Product Designer

Sam Zhang

NPI Manager

Christina Roy

Head of Operations

Nick Burnam

Media Lead